Wednesday, 25 January 2017

Mercedes-Benz opens 2017 with launch of two stunning luxury compacts



The country’s largest luxury car maker Mercedes-Benz India strengthened its new generation cars portfolio by launching two stunning luxury compacts – the A-Class and the B-Class ‘Night Edition’. With the launch of these splendid luxury compacts, Mercedes-Benz India offers a versatile range of products aimed at the young, successful and dynamic customer base, which has increasingly been preferring a Mercedes-Benz. These new generation cars (NGC) personify the brand's hallmark emotive appeal of sporty performance and enhanced comfort. The A-Class and B-Class ‘Night Edition’ are designed for the ‘go getters’ who believe in arriving in style wherever they go. The A-Class and B-Class ‘Night Edition’ was launched by Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India.

Mr. Roland Folger commented: “We are glad to remain the most preferred luxury car brand in India and we begin this year in style, by launching two products in the segment we have pioneered, ‘compact luxury’. The trendy and fashionable A-Class and B-Class ‘Night Edition’ are a synthesis of youthful design that emulates modern luxury without compromising on performance. We believe our New Generation Cars play a key role in attracting dynamic, affluent and young Indians to the brand and this success story will be further amplified by the launch of the ‘Night Edition’ variants.



Mr. Folger added: “As the most progressive models in the compact luxury segment, the A-Class and B-Class have been instrumental in making brand Mercedes-Benz more youthful. Both these cars truly embody the changing preference of the youth in today’s social milieu, which increasingly prefer compact luxury. With the new A-Class and B-Class ‘Night Edition’, we have just raised the bar even higher for this popular segment. We are confident that these stunning compact luxury vehicles will remain the first choice for those customers, who desire sporty design, topnotch interior coupled with class leading performance, world-class infotainment system and uncompromised safety features.”

7-speed dual clutch automatic transmission (7G-DCT): The dual clutch transmission combines the comfort of a 7-speed automatic transmission with the driving dynamics of a manual transmission. The 7G-DCT consists of two sub-transmissions, one of which transfers the tractive power to the wheels while the other is pre-selecting the next gear. This leads to fast, smooth gear changing without any interruptions in tractive power and results in improved acceleration.